Throughout Steve Jobs’ life and career, most of his moves toward success through innovation came out of his anticipation of market trends based on consumer habits and preferences; the most notable of which was that of his development and design of the iPhone. Jobs put two and two together, he noticed the growing trend of utilizing cameras within cellphones and the potential social impact and then applied that same crossover technological concept to the merging of cell phones and media players; predominantly that of mp3 formatted music. Being a company who was known for producing one of the most popular portable media (music) devices known to man, it seemed fairly obvious to Jobs that it only made sense for his company to be the ones who made the first real step forward towards creating an all-in-one portable multimedia device that could also be used as a primary source of communication. Despite heavy doubts from critics within the tech market, the iPhone ironically became one of the most widely used multimedia devices in the world. Despite this success, Jobs once again was hit with another round of bad luck concerning his medical condition, having to undergo several serious medical procedures and losing an estimated forty pounds, it soon became very clear that he was quickly becoming a potential expendable asset to Apple’s executives. So rather than accepting his condition, cutting his loses and trying to spend more time relaxing with his family, he soon decided to undertake an even more extensive and time consuming project in creating the iPad; which eventually became one of Apple’s most iconic and top selling items. It would seem that the idea of a tablet computer had been rattling around Jobs’ brain since the early 2000’s, but he’d felt it best to try to perfect the necessary technology first through the development of the iPhone first. After having undergone a fairly rough initial marketing period for the iPad, eventually it’s popularity took off and soon third parties were writing applications for the iPad which only added to it’s levels of versatility and applicability which only added to it’s popularity within the market. As brilliant as the iPhone and iPad were, Jobs understood that their development would incite future battles between Apple and other particular companies; mainly that of Amazon with their creation of the Kindle e-reader, and Google with their development of the Android phone operating system which Jobs claimed was a completely stolen product. Eventually, Jobs was able to make some headway within the e-reader market/competition, but the battle between the IOS and Android operating systems would rage on throughout the rest of Jobs’ remaining life. Despite the inevitable nature of Jobs’ early death, he took on several more long term projects inside and outside the office in order to build a sense of defiance within himself and to provide a long term goal for himself and the company. In his free time, Jobs worked on designing and building a yacht for he and his family, and while at work he focused most of his efforts on creating both the iCloud mobile storage system as well as the blueprints and layout for the future Apple campus. These kinds of long term endeavors were what Jobs hoped would keep his mind away from dwelling on his sickness and looking forward to the future with a positive outlook. In the hopes of seeing his son graduate high school Jobs found new inspiration in beginning to turn his attention to the nature of education in our country, eventually meeting with Obama and several other tech CEO’s in order to discuss the importance of education and the current deficit of engineers, mathematicians and those from trade schools. Jobs hoped to empower mankind as a whole, and wished to supply the world with the correct tools it needed in order to remain forever moving forward. Eventually though, Jobs condition became so severe that he had to step down as acting CEO of Apple, turning the position over Tim Cook, and had to permanently step away from the world of business and tech. Shortly before Steve Jobs passed away, Apple was acknowledged as the most valuable tech company in the market, and it was almost all arguably due to the intense unrelenting nature of the man who helped to guide the tech conglomerate through the developmental stages of the 80’s and 90’s and into the resurging success of the early 2000’s. In the last excerpt from the book, Jobs openly acknowledges the interdependent nature of our species and our culture; pointing out that success on a social level never stems from the actions of just one individual but the accumulated webbed nature of the actions of many in the spirit of accomplishing a common goal. This quite beautifully and appropriately demonstrates the importance of an “all encompassing” respect and cohesion that must be present within the entire hierarchy of an organization or a society in order for it to effectively and efficiently accomplish it’s goals. From the top leadership all the way down to the lowest level subordinates, we must all understand exactly what it is we are trying to accomplish and why, and everyone must be on board in order for the mission to succeed.